Tesla Motors sales strategy worries dealers

Without maintenance and online sales, Tesla vehicles question the need for dealerships

Without maintenance and online sales, Tesla vehicles question the need for dealerships

How does a car dealership make money? Basically in two ways. The first, of course, is selling cars. The second is with the maintenance of the vehicles that it sells itself over the next few years.

In both cases, Tesla Motors is proving that dealership services are expendable in the automotive industry.

Selling cars as if they were Iphones

Tesla Motors Store in the United States

Tesla Motors Store in the United States

Tesla’s strategy was to get away from the obvious and create a legion of fans there, creating stores in malls to demonstrate the car and create an idea of ​​desire. The environment inside the store is of curiosity of the possible clients.

The focus is not to sell, is to present the car. Tesla sellers are not commissioned.

Maintenance for what?

Tesla car coming off the assembly line

Tesla car coming off the assembly line

Without a combustion engine, electric cars do not need oil change, air filter, exhaust, exhaust (or exhaust) cleaning. The idea is not the idea, the idea is to show the potential and the facilities of the product for consumers to recommend a car from Tesla to another consumer.

In short, the focus is on selling the car without thinking about profiting from maintenance.

Many of the system updates on Tesla cars are made while the cars are in the garage, free of charge. The owners of the cars start the car next time and discover that a firmware update left the battery with a few more kilometers of autonomy.

Electric cars costing less than U$ 8.000

Fiat 500e is the cheapest car electric for sale

Fiat 500e is the cheapest car electric for sale. Economy is the strongest attribute of Fiat 500e

The launch of popular electric cars like Fiat 500e and Cadillac ELR, changed the price of cars in the United States. The best thing is that the curious public who buyed the vehicles in 2013, already thinks about changing cars, putting the price of electric cars down.

While 0 km of this category is U$ 30 to 35 thousand , the used ones are sold for about 25% to 30% for new value, sometimes less than U$ 8.000.

Eletric cars costing less than U$8.000

Fiat 500e is being selled for less than U$8.000

Another factor that should change the electric car market will be the launch of Model 3. With the price set at $ 35,000, Tesla Motors’ vehicle appears to be a level above the competition. With an autonomy of 344 km per charge (against 140 km of the Fiat 500e), the Model 3 should get a good share of the market for popular electric cars.

Scheduled to be launched in mid-2018, Tesla Model 3 will cost U$35.000

Scheduled to be launched in mid-2018, Tesla Model 3 will cost U$35.000

The problem is that, with so many reservations, Elon Musk’s company vehicle forecast is to begin production in 2017 while the first deliveries will be distributed only in mid-2018.