How does a car dealership make money? Basically in two ways. The first, of course, is selling cars. The second is with the maintenance of the vehicles that it sells itself over the next few years.
In both cases, Tesla Motors is proving that dealership services are expendable in the automotive industry.
Selling cars as if they were Iphones
Tesla’s strategy was to get away from the obvious and create a legion of fans there, creating stores in malls to demonstrate the car and create an idea of desire. The environment inside the store is of curiosity of the possible clients.
The focus is not to sell, is to present the car. Tesla sellers are not commissioned.
Maintenance for what?
Without a combustion engine, electric cars do not need oil change, air filter, exhaust, exhaust (or exhaust) cleaning. The idea is not the idea, the idea is to show the potential and the facilities of the product for consumers to recommend a car from Tesla to another consumer.
In short, the focus is on selling the car without thinking about profiting from maintenance.
Many of the system updates on Tesla cars are made while the cars are in the garage, free of charge. The owners of the cars start the car next time and discover that a firmware update left the battery with a few more kilometers of autonomy.