How Tesla autopilot works

Tesla Motors claims that its cars have full self-drive capability in almost all circumstances, claiming that their autopilot is at least twice as safe than an human driver. The system is capable of driving the vehicle for long or short distances, without the need of any action from the driver. The only thing that should be done is to tell the car where you want to go; If nothing is said, the car will scan the calendar and take you to the already scheduled destination, or take you to your own home (if the calendar is empty).

Autopilot route selection

Autopilot deciding which route the car will take

The Tesla electric car will decide which are the ideal routes, navigate through urban routes, manage complex intersections with traffic lights, stop signs and roundabouts, as well as dealing with freeways that are very busy with cars moving at high speed. When arriving at the desired location, you only need to get out of the car and it will go into the parking mode, automatically searching for a place where it can park itself. Then, to summon it back, you only need one tap on your phone.

Car being guided by autopilot

Tesla eletric car being guided by the autopilot

Everything that was said is possible thanks to the eight surround cameras installed in their cars; these provide a 360-degree visibility around the car within a distance up to 820 ft. This view is complemented by twelve ultrasonic sensors, which allows the detection of several objects at a much greater distance, and by a radar (forward facing) with advanced processing, providing additional date on the world, at a wavelength capable to see through heavy rains, fog, dust and even the car ahead. This data is processed by an onboard computer which provides a worldview that a driver alone can not access, seeing in all directions simultaneously.

Cameras radius of vision

Autopilot radius of vision thanks to the cameras and radars

 

Tesla Motors sales strategy worries dealers

Without maintenance and online sales, Tesla vehicles question the need for dealerships

Without maintenance and online sales, Tesla vehicles question the need for dealerships

How does a car dealership make money? Basically in two ways. The first, of course, is selling cars. The second is with the maintenance of the vehicles that it sells itself over the next few years.

In both cases, Tesla Motors is proving that dealership services are expendable in the automotive industry.

Selling cars as if they were Iphones

Tesla Motors Store in the United States

Tesla Motors Store in the United States

Tesla’s strategy was to get away from the obvious and create a legion of fans there, creating stores in malls to demonstrate the car and create an idea of ​​desire. The environment inside the store is of curiosity of the possible clients.

The focus is not to sell, is to present the car. Tesla sellers are not commissioned.

Maintenance for what?

Tesla car coming off the assembly line

Tesla car coming off the assembly line

Without a combustion engine, electric cars do not need oil change, air filter, exhaust, exhaust (or exhaust) cleaning. The idea is not the idea, the idea is to show the potential and the facilities of the product for consumers to recommend a car from Tesla to another consumer.

In short, the focus is on selling the car without thinking about profiting from maintenance.

Many of the system updates on Tesla cars are made while the cars are in the garage, free of charge. The owners of the cars start the car next time and discover that a firmware update left the battery with a few more kilometers of autonomy.